January 23, 2024

Some general differences between E-Com & Lead Generation for Ads

– Lead generation doesn’t have stock levels– Offline conversion tracking is crucial for Lead Gen– POAS is a good bid strategy for E-commerce– For E-commerce, you want to optimize product feeds and use Merchant Center– Lead Gen process is much longer– E-commerce can have high return rates– E-commerce shows prices openly– For E-commerce, you normally

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