January 22, 2024

Don’t make the length of an event in GA4 too long otherwise the event will not be reported as a conversion!

Google Ads News Performance Max Masterclass by Google Arpan Banerjee sent me this message on Monday that Google is going to hold a masterclass for PMax. The PMaxStellar (A Masterclass on Performance Max Campaign) is a livestream workshop session that brings together industry and Google Ads Performance Max campaign experts. Google is organizing this event

Google Ads news week 3 – sponsored by ProfitMetrics.io I’ve included below all the Google Ads news from week 3: Pmax masterclass: https://lnkd.in/egkvbPP4Remove Pmax video: https://lnkd.in/e3tu-3dsYouTube slower?: https://lnkd.in/eRNnukG8New Display & Video 360 resources: https://lnkd.in/ejc-c2UfNew pop-up enhanced conversion account level: https://lnkd.in/eU86eXWVGoogle lays off employees: https://lnkd.in/eWFJZ_2rGoogle changes DMA: https://lnkd.in/eGyeckCKTwo new search features: https://lnkd.in/ezMKS6CGNew article consent mode: https://lnkd.in/e7sDmkYkDiagnose

Barry Schwartz just found a complaint that Google was showing where Google was showing a paid real estate listing in the Google News portal!

Google has announced some PMax Guide enhancements! For more information go to: https://lnkd.in/ez8iJYAg

A higher ROAS does not mean more profit. If you look at the graph below from Maximilian vom Eyser you see that at some point the traffic will become much more expensive.

Another interesting finding from Dario Zannoni. He discovered and shared on his profile that Google has released a FAQ for Demand Gen! The FAQ has 4 different sections: ・Transitioning from Discovery to Demand Gen・Billing & Bidding・Audiences・General For more information about the article visit: https://lnkd.in/eQYcWTjz Also, make sure to follow Dario Zannoni he finds changes in

On Wednesday Google announced the deprecating of cross-device conversion metric values in the bid manager API.