Google’s trending page 2023
Google has released the trending page for 2023. For more information check: https://lnkd.in/gZQbhxgn
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December 13, 2023
Shorts now have brand safety
Integral Ad Science (IAS), a prominent global media measurement and optimization platform, has revealed an expansion of its measurement capabilities on YouTube. Specifically, IAS will extend its brand safety and suitability measurement product to advertisers, covering YouTube Shorts inventory. This enhancement is part of IAS’s existing Total Media Quality for YouTube product suite. For more
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Pmax changes 2023
Below you find the Pmax changes from 2023. Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. November: – Performance Max welcomes generative AI– More Insights in the insights tab(more reports/charts)– automatically created assets on by default– Conversion data insights for audiences– Shorts
Google Updates Advertiser Verification Program
This month Google is making some updates to the Advertiser verification program. Google will provide more information about the business operations verification process. This update will add a step-by-step guide to complete the verification clarify, reasons for failing business operations verifications, and add example scenarios in which an advertiser may be selected to complete business
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New Ad Column called coverage
Leon Reschke found this new Google Ads column called Website coverage. This column has been automatically added to Negative dynamic ad targets and is a new optional column in the tab Dynamic ad targets. Now I did not know about this column but Thomas Eccel has already seen this a few months ago! So not
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TikTok Hits $4B in Annual Spending!
data.ai found out that TikTok’s yearly global consumer spend has grown to almost 4 billion dollars!
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YouTube Dominates Teen Preferences
YouTube is still the top platform among teens! For more information check: https://lnkd.in/gmwatkeK
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Google Announces Multi-Format Support for Video Reach Campaigns
Google has officially announced that you can now use multi-formats for Video Reach Campaigns.
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Demand Gen costs
Dario Zannoni discovered that the Demand Gen Costs are split up into different payment models: ・Banner Ads: CPC・Video/YouTube: CPM・Video/Discovery: Cost per engaged view I’ve included an example of his post below.
Bing Tests Notebook Extension in Copilot
Bing is testing with an Notebook extension in Copilot.
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