November 27, 2023

Black Friday online sales reached $9.8 billion, marking a 7.5% increase from the previous year, with mobile devices accounting for over half of these sales. Popular purchases included electronics, smartwatches, and gaming consoles. Mobile purchases were up by 10.4% compared to the previous year. Physical retail stores experienced a 2.1% increase in shopper traffic. Global

Google has added the status of a campaign a few weeks ago. Already had some clients asking why a campaign was limited…

Below you find all the Google Ads news from week 47. DDA Demand Gen: https://lnkd.in/eNdwJdyFChange History Page: https://lnkd.in/ekmyTUhzPremier reach & Reservations: https://lnkd.in/ed8kh6RpStore Sales Direct not Supported: https://lnkd.in/eYpQHVMdLocation Asset requirements:https://lnkd.in/eMvTc-3qShorts only placements: https://lnkd.in/eCKJJBFnGA4 import site metrics: https://lnkd.in/ehBUkrPiSeasonality Adjustments App Campaigns: https://lnkd.in/eRHgMzuSDynamic business names and logos: https://lnkd.in/e38CyZJTGA4 Sampling: https://lnkd.in/etyR5N4sForecast Video View Campaigns: https://lnkd.in/e3_2NBEiAutomatically created assets on by

DDA Demand Gen Thomas Eccel found out that Demand Gen campaigns now are supported in attribution reports and DDA. Change History page Nayan Prakash, Navah Hopkins, and Meriem Nacer found out that Google has redesigned the change history! Premier reach & Reservations Mihai Ciurea found out that you can now choose Reservations and Premier Reach.