Google has stated that changing the ROAS should not trigger a learning phase.Smarter Ecommerce (smec) made an awesome research and chart about changing the ROAS and the impact. After doing this research they gave the following tips: – campaigns with less than 60 monthly conversions are more volatile– tROAS changes of + 30% are not […]
ROAS Changes Won’t Trigger Learning Phase Read More »
Did you know that for European countries Google saves audience data for 390 days. For non-eu this is 540 days.
EU 390 days purchase audience list Read More »
Victor Serban shared this negative broad match example yesterday! Good to know that they work before you apply them.
Negative broad match example! Read More »
Google will start to limit applications to the click tracker certification to one quarter a year. Submissions from click tracker service providers will be processed by Google teams only during that quarter. Specific timelines: For 2023, Google will continue to accept new applications until December 1st, 2023. Afterward, applications will not be processed for the rest of
Update Click Tracker Certification Program Read More »
Google has released some updates for Looker Studio: – Pivot table metrics limit increased to 20– Label fields available in the new Search Ads 360 connector: label (account), label(campaign), label (ad group).
Looker studio updates Read More »
– Simplified “Needs Met” Scale Definitions:The definitions of the “Needs Met” scale have been simplified for clarity. – Additional Guidance for Different Web Pages:More guidance has been included for various types of web pages. – Inclusion of Modern Examples:Newer content formats, like short-form videos, are now covered with modern examples. – Removal of Outdated and
Google has updated the search quality raters guidelines Read More »
Dario Zannoni found some documentation about a new function called Google Ads Solutions. Google describes this tool as follows “help you create automated and customized workflows without making changes to the code”. Normally these functions are done with scripts so it could be that Google is working on maybe an AI-powered tool. For more information
Google Ads Solutions Read More »
Interesting slides that Maximilian vom Eyser shared on his profile about the four stages of the average Holiday Shopper!
Four stages of the average Holiday Shopper! Read More »