November 3, 2023

GA4 update

Google Analytics 4 is improving the filtering of automatically collected events from web data streams to address a subproperty filtering issue. Moving forward, all automatically collected ‘first_visit’ and ‘session_start’ events from web data streams will have the same event parameters as the first client-triggered event in a session. This ensures consistent and predictable reporting by

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Multichannel Marketing Report

DataFeedWatch by Cart.com has released its Multichannel Marketing Report. You can download it at: https://lnkd.in/e67yuSp2 Some findings: – East Asia has increased their use of channels– Most eCommerce sectors see a significant decline in channel usage– Search channels drop by a whopping 7 percentage points– Discount strategy on the rise: number of products discounted grew by almost

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