Custom segments. 👋🏻
Tiago Goncalves just sent me this picture! Could search themes replace custom segments, I think it can. Maybe this creates more reach again.
Custom segments. 👋🏻 Read More »
October 28, 2023
GA4 reports
You can make so much customized reports in the exploration section of GA4. One report that I make a lot of the time is a 12-month report where I can see per month what the revenue was of all the channels. Other reports that I make: – path exploration based on 404s, search actions, or
Item-Scoped Custom Parameters in BigQuery Export
Simo Ahava found out that Item-scoped custom parameters now show up in the BigQuery export.
Item-Scoped Custom Parameters in BigQuery Export Read More »
Pmax news
Thomas Eccel & Navah Hopkins just released that Google has increased Pmax search themes up to 25 per Audience Signal and launched new best practices. Search themes only work for Google Search. In the image below you can read how this works.