October 25, 2023

I already posted about this change a few weeks ago but now more and more people are seeing the new Dynamic Overview Carousel! Credits to Anthony Higman.

Emir Bayutmuş found this new campaign type for YouTube!

Tomorrow Alphabet will release the Q3 report. Trefis estimates that Alphabet will outperform the net revenue and the earnings per share. Tomorrow we will find out if that is true. One prediction from me is that I think that YouTube spend is up again.

Yoann FERRAND and Goutham Veerabathini found out that on November 7 Google will update the video publisher policy to allow non-in-stream ads to be placed in sticky implementations. This means that ads won’t move or disappear when users scroll.

We want more visibility so we start a display campaign. Well-display campaigns can help with creating visibility but you have to really keep an eye on the placements and you need a good audience. For the placements visit your placement report and exclude bad websites. Before you start your campaign you can already exclude placements.

Google Ads started 23 years ago! Some facts about Google Ads: – Ads are the main source of income – they called it Adwords in the beginning– it’s the biggest advertising network in the world– Google Ads’ system is based partly on cookies and partly on keywords – Ads services are offered under a pay-per-click (PPC) pricing model– Google Ads can show on

Barry Schwartz found out that Google Adsense rolled out frequency control for Vignette Ads. With these Ads Adsense publishers can show full screen ads between page loads. Keep in mind that Adsense publishers can own the placements you see in your placement reports. That’s why Adsense news is also important for PPC’ers