October 12, 2023

Offer rewards policy update

Barry Schwartz found out that On October 31, 2023 Google will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. Some examples from Amit Saha are loyalty rewards/points, product free shipping, product or service free trial, game character extra life, and game character skin. For more information read the message

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Google’s Automated Product Inclusion in Merchant Center

A month ago Arpan Banerjee sent me this new tool where Google automatically adds products in Merchant Center. Denie Geertzen just tagged me in the latest post from Martijn Beumerwhere he tells more about this feature.  One of the interesting things is that Martijn sees a gradual expansion of this feature across more and more Producthero Merchant Centers. So

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