Navah Hopkins wrote and very detailed article where they analyzed 2637 accounts, conducting a study to explore the effectiveness of broad match type vs exact match type. One of the big takeaways from this study is that: Exact match outperformed broad match in terms of CPC, CTR, CPA, ROAS, and conversion rate for the majority of […]
I already posted about it a few days ago but now Google has officially announced video view campaigns for YouTube! With this format, you can get the most views across all of YouTube’s video formats.
Google Introduces Video View Campaigns for YouTube Read More »
Frank Sandtmann found these Bing Ads with no proper label! They only have a sentence above the Ad that says Ads related to…
Microsoft Ads with no label Read More »
Google is going to update the Healthcare and Medicines policy with : – the language of the Prescription drug sale policy will be updated to clarify the scope, and the policy name will be changed to Prescription drug services on the 10th of October– The France country-specifics of the Healthcare and medicines policy will be
Upcoming Update to Google’s Healthcare and Medicines Policy Read More »
The September helpful content update is now fully rolled out.
The September update fully deployed! Read More »
Thomas Eccel found out that you can now invite users with an access expiration date. You can also set and directly subscribe them to emails like disapproved ads or campaign alerts.
Invite Users with Access Expiration Date! Read More »
Hi guys from now on I will be posting on X. If you want to follow me: https://lnkd.in/eaDq6hVt