Mandatory shipping cost
Since June 13 you need to add shipping cost or your products won’t be approved.
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June 14, 2023
Breadcrumb update
Google has updated its breadcrumbs rich results report. This update started on June 8,2023 and can result in an increase in warnings.
Google is going to release more Ad data
Google is going to release new data about ads it serves in the EU and Turkey. This data will include: – advertisement Topic – targeting information – total number of recipients for each ad – subject matter of the ad– ad serving time period available
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Leverage broad match in your brand campaign
Konstantinos Papadopoulos shared some more information about the new brand list tool and how you can leverage this with broad match in your brand campaign.
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Automatically created assets pilot
We already saw this feature a couple of weeks ago but now Google is rolling out the automatically created assets pilot on Performance Max campaigns for all advertisers.
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Antitrust complaint against Google’s ad business
If Google is guilty of these charges they want to force Google to sell off parts of its business. EU regulators are accusing Google of favoring its own ad exchange AdX, Google is on both the supply and demand side of digital advertising. This creates “inherent conflicts of interest”, the Commission added.
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New Ads Menu
Google has tested two different menus in the last months and they have a winner. Below you find the new Google Ads menu. If you don’t like this menu you’ll continue to have the option to switch between the previous and new designs until 2024. Also, Google heard how important the search terms report is.
Merchant Center Pilot
Google has sent Merchants an email asking them if they want to beta test a new call-to-action button. With this button, searchers arrive directly on your checkout page, instead of the product page!
Merchant Center Pilot Read More »