Pmax experiment
Google has just uploaded a video that explains more about the new Performance Max experiment future.
January 24, 2023
New Google Ads block
Eugenia Aliksyuk noticed this new block on the managerial account level. With the layoffs that were announced could Google focus more on the community that should help each other instead of reps? Or is Google just going to focus on third-party and agencies: https://lnkd.in/e_EMiHBw Want to join a Google Ads community? Check this Discord: https://lnkd.in/e-dQFAuF
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Tech layoffs
Everybody is talking about the recent layoffs in tech. To put those layoffs in perspective look at the headcount growth from the pandemic.
Lawsuit Google
The U.S. Justice Department is ready to sue Alphabet regarding its dominance over the digital advertising market. This lawsuit would be the second antitrust case against Google. In 2020 the Justice Department filed a case against Google’s monopoly over search.