In February 2024, Google will update its Personalized ads policy to include new restrictions on personalized ads related to consumer financial products and services.
The expansion of the “Credit in personalized ads” policy to “Consumer finance in personalized ads” will prohibit targeting specific sensitive interest categories in the United States and Canada based on demographic factors.
This includes offers related to credit, banking products, financial planning, and management services.
The policy enforcement will begin on February 28, 2024, with a grace period of at least seven days’ warning before any account suspension due to policy violations.
