On June 29, 2023, Google will update the Belgium country specifics of its Gambling and Games policy.
Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with Kruispuntbank van Ondernemingen (KBO) and provides a valid license:
– Lotteries
– Online casino games
– Online bingo
– Online gambling
– Sports betting
Advertisers must also be certified with Google. Refer here on how to apply.
