Recent LinkedIn metrics research from Richard van der Blom shows significant declines since January 6th:
Personal Profiles:
– Impressions: down 30-40%
– Follower Growth: down 35-45%
– Engagement: down 70-80%
Content Formats:
– Carousel: down 40-50%
– Text + Image: down 30-40%
– Native Video: down 75-85%
– Polls: down 40-50%
Feed Composition:
– Sponsored Content & Ads: ~50%
– Preferred Content Creators: ~24%
– AI Generated Content: ~6%
– Organic Company Page Content: ~1.5%
Posts with selfies, personal stories, and over 8 tags have reduced reach. Hashtags no longer impact performance.
Below you see the reach of 40 big content creators…
