It looks like Google is now fully rolling out Data Manager because all my accounts now have access to this future and I also see a lot of people writing about it.
With the use of Data Manager Google simplifies the importing and activation of first-party data, aiming to alleviate the complexity of sharing and utilizing such data through easy-to-use workflows.
It centralizes data management controls, facilitating revenue growth and improved business outcomes.
The benefits include centralized management across Google products, inline education on first-party data value, streamlined onboarding, and collaborative workflows.
Data Manager offers three tabs for consolidating data sources: Connected Products, Google Tag, and Conversion.
It supports various connectors for importing and activating first-party data, including Amazon Redshift, Google Cloud Storage, Salesforce, and others.
These data sources can be utilized for Offline Conversion Import and Customer Match, with Salesforce exclusively for Offline Conversion Import.
