Really easy.
You only have to do these things that Teodor Yordanov shared:
– Try to resolve ad disapprovals for non-relevant policy violations every single day
– Use Standard Shopping Campaigns because PMAX steals your brand traffic
– Analyse SQRs knowing you have got 10% more results than before
– Apply Experiments wishing you had more than 30 days for the test
– Speak regularly to support and wait for 2+ weeks on a resolution
– Dynamic Keyword Insertions to make your ads more relevant
– Review & Optimise GMC product headlines & descriptions
– Understand CRO for PPC and provide recommendations
– Create custom audiences and beat the competition
– Setup placement exclusions lists at account level
– Look cool by implementing Value-Based bidding
– Wonder whether to utilise Audience expansions
– Start thinking about new customer acquisition
– Make relevant content suitability adjustment
– Know how to setup conversion tracking or…
– Switch ad copy during promotional periods
– Schedule regular imports to Microsoft Ads
– Store performance analysis (if applicable)
Switch off auto-applied recommendation
– Think about your next A/B Ad Copy tests
– Replace low performing assets with new
– Keep up-to-date with industry changes
– Requesting creatives (videos/images)
– Review performance of DSA Targets
– Get used to in person presentations
– Use SEMrush to show you are a pro
– Keep up with macro economy news
– Monitor seasonal demand changes
– Analyse shopping auction insights
– Implement measures for ad fraud
– Create audience signals in PMAX
– Schedule downloads (if required)
– Account level negative keywords
– Analyse search auction insights
– Switch off automated extension
– Run benchmarking reports GMC
– Know how to work with Gsheets
– Know how to work with Gslides
– Schedule uploads (if required)
– Create remarketing audiences
– Monitor ongoing performance
– Action Extensions (Microsoft)
– Account level app exclusions
– Assisted conversion analysis
– Build ad copy at scale with AI
– Setup secondary conversions
– Setup negative keyword lists
– Merchant centre promotions
– Set up Looker studio reports
– Campaign level descriptions
– Create look-a-like audiences
– Create combined audiences
– Structure snippet extension
– Analyse asset performance
– Setup primary conversions
– Conversion model analysis
– Dynamic target exclusions
– Setup Google my business
– Google ads lookers studio
– Review campaign settings
– Review recommendations
– Review monthly forecasts
– Account level placements
– Campaign level headlines
– Conversion path analysis
– Forecast budget phasing
– Setup brand exclusions
– Script writing (optional)
– Incrementality testing
What would you add?
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