On 23 September 2024, Google will move the existing policies for video inventory from the Google Publisher Policies to a section under the Google Publisher Restrictions as video inventory restrictions.
Video inventory that contains content which is restricted, as specified under the list of Video inventory restrictions, may receive less advertising than other, non-restricted content.
Google is also making editorial updates to improve clarity and readability in the video inventory restrictions without changing the requirements.
1. Video inventory and ad controls must not be obstructed, hidden, or non-functional unless activated by a single user action (e.g., scrolling, tapping).
2. For sticky placements, the video player must start in the main content and only become sticky as the user scrolls it off the page.
