Google released top tips to optimize for the holiday season and beyond with Google AI!
Here are the key takeaways:
Extended Holiday Season:
The holiday shopping period is now much longer, with significant spending days beyond Black Friday and Cyber Monday. Businesses need to be prepared for these extended periods of high consumer activity.
Google Ads Features you should use:
Category-Level Insights: Provides performance, demand trends, and actionable recommendations to drive clicks and sales.
New Customer Acquisition Goal: Helps attract new customers during peak periods in Performance Max and Search campaigns.
Profit Goals Optimization: In beta, this allows prioritizing more profitable ad placements, resulting in higher campaign profits.
Generated Insights and Reports: Google Merchant Center now offers tailored reports and summaries on product performance, helping make informed inventory and marketing decisions.
Creative Tools:
Product Studio: Launching in September, this tool allows businesses to create videos and images that match seasonal moments and brand aesthetics, which can be used across marketing channels.
Generative AI Creative Tools: Integrated with Google Merchant Center to create holiday-themed imagery and optimize ad headlines and descriptions dynamically.
Full-Funnel Marketing Solutions:
Performance Max Campaign Enhancements: features like URL contains rules and improved brand exclusions help refine targeting and increase campaign efficiency.
Local Inventory Ads: New features to sync in-store availability with Merchant Center, helping convert local shopping intent into store sales.
Loyalty Promotions: Tailored bidding strategies and loyalty promotions help attract and retain valuable customers.
Real-Time Insights and Recommendations:
Store Quality Scorecard: Helps businesses compare their performance on various factors like delivery and returns against competitors.
Price Insights Report: Suggests pricing strategies to maximize impressions, clicks, conversions, and gross profit.
