Google has launched two powerful tools designed to help advertisers optimize their first-party data strategies:
1. Tag Diagnostics
The Tag Diagnostics tool is a new feature within Google Tag Manager, Google Ads, and Google Analytics. It provides a comprehensive overview of the health of your Google tags, which are essential for accurate data measurement.
Key benefits include:
In-UI Diagnostics: You can view potential issues directly within the Google Ads or Google Analytics interface, making it easier to diagnose and address problems without leaving the platform.
Real-Time Alerts: The tool monitors your website’s measurement setup and alerts you to issues such as missing tags, incorrect tag order, or the need for a conversion linker tag to connect ad data with on-site actions.
Guided Fixes: Tag Diagnostics offers step-by-step guidance on how to resolve identified issues, ensuring your tags are set up correctly and your data collection is accurate.
2. Integrated Consent Management Setup
The Integrated Consent Management Setup simplifies the process of deploying consent banners and managing consent mode, which is crucial for compliance with privacy regulations.
This tool integrates directly with several CMP (Consent Management Platform) partners, offering:
Seamless Integration: Connect easily with supported CMP like Cookiebot by Usercentrics, directly within the Google interface.
In-Product Guidance: Receive tailored instructions on how to set up and implement consent banners, reducing complexity and ensuring compliance with privacy laws.
Simplified Banner Installation: Install consent banners either manually or directly within Google Tag Manager with just a few clicks, streamlining the process.
These tools are designed to help you maintain accurate data measurement and streamline consent management, ultimately building trust with your customers while adhering to privacy regulations.
