Starting March 4, 2024, before you can show ads via AdSense for Search (AFS) on a new site, you’ll need to add your site to the Sites page in your AdSense account.
Each new site will go through a verification process that checks that you own the domain or have the ability to modify its content.
The process will also review your site for compliance with the AdSense Program policies and Google Publisher policies.
After checks are completed, your site will be marked as “Ready” and you can start showing AFS ads.
You have until August 30, 2024, to submit your sites for approval. Ads will continue to serve during this interim period.
If you haven’t submitted your sites for review before August 30, 2024, Google will cease to serve AFS ads until your site is successfully approved.
