Google has announced the generative AI updates for Pmax:
– Imagen 2 models PMax will be able to generate lifestyle imagery
– Image editing will be able to generate & add backgrounds that feature non-identifiable people
– Soon, you’ll also be able to generate images based on your existing images
– Image editing will complete its US roll out in March and will expand in English globally soon
– Soon Gemini can create sitelinks
– Starting with Canva, PMax will integrate with other design platforms
– The use of product images from Merchant Center listings for auto-generated video is expanding to all eligible PMax campaigns, and video text may also be sourced from automatically created assets, if you’re opted in, to help improve video quality and relevancy.
– Shareable ad previews: Next month, you’ll be able to share previews of your ads from PMax with anyone( no login needed)
– Asset quantity and variety will be more heavily weighted in determining Ad Strength for Performance Max campaigns
For more information, please refer to this link!
