Google has announced new ways to optimize your Performance Max campaigns:
1. Tailor campaigns towards acquiring and retaining high-value customers with new customer lifecycle goals.
2. Utilize account-level IP exclusions to filter out irrelevant traffic and focus on reaching relevant audiences.
3. Experiment in real-time within a single campaign to test optimization strategies, starting with Final URL expansion.
4. Gain insights into audience demographics, including age and gender, to better understand and target your audience.
5. Use budget pacing insights to track and optimize campaign spending in real-time, identifying areas for strategic budget adjustments.
