Summary of new Meta updates:
Enhanced Video Options
Meta is introducing new engaging video options for product storytelling in Advantage+ catalog ads.
This includes optimizing video ads for platforms like Reels and mobile Facebook and Instagram apps, as well as allowing the use of branded or customer demonstration videos in catalog ads.
Reminder Ads:
Advertisers can now include external links in Reminder ads on Instagram to drive interest into purchases.
Additionally, Reminder ads will be extended to Reels in the future.
Promotion Highlights
Facebook and Instagram ads will now make it easier for advertisers to highlight promotions and enable customers to discover and apply relevant promo codes directly, leading to reduced cost per purchase and increased conversions.
Ads with Product Tags
Ads with product tags will be expanded to Facebook Feed (currently available on Instagram only), allowing customers to shop directly from ads. This feature will be globally available to all businesses in April.
Retail Media Network Support
Meta is helping retail media networks (RMNs) reach customers on its platforms through Collaborative ads and Advanced Analytics, which provide insights into digital awareness and in-store sales.
Additionally, Advantage+ Catalog ads with omnichannel reporting will be introduced as a managed service solution to help RMNs measure the impact of ads on Meta platforms.
These updates aim to provide advertisers with more dynamic storytelling options, increased engagement tools, and improved measurement capabilities to drive sales and connect with customers across Meta platforms.
