Arpan Banerjee just sent me that starting April 9, 2024, Google is implementing several updates for Merchant Center:
– New product data specification attributes for AI-generated content in Shopping ads & free listings. Merchants must disclose text content created using generative AI using structured_title and structured_description attributes.
– Addition of loyalty_program attribute for setting up member prices and loyalty points, available in the US and JP.
– Introduction of auto_pricing_min_price attribute for setting minimum advertised prices.
– Updated guidance on installment-based offers, including a new downpayment sub-attribute.
– Addition of credit_type sub-attribute for vehicle ads under installment attribute to specify lease or finance( this is big for vehicle ads)
– Introduction of free_shipping_threshold attribute to indicate the minimum order value for free shipping, applicable globally.
– Updated guidance on the inclusion of government-imposed fees in the shipping attribute, advising not to include such fees.
The new attributes:
– [structured_title]
– [structured_description]
– [loyalty_program]
– [auto_pricing_min_price]
– [installment] (met sub-attributen: [downpayment] en [credit_type] [lease of finance])
– [free_shipping_threshold]
I will add these new attributes today to my Ads Settings Template!
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For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai
