Within the new Demand Gen campaigns advertisers will be able to create Lookalike segments based on “seed lists”
This Seed list can consist of first-party data & YouTube users.
The segments can be set to:
– Narrow (2.5% reach).
– Balanced (5% reach).
– Broad (10% reach).
Demand gen campaigns can show on:
– YouTube Shorts.
– YouTube in-stream.
– YouTube in-feed.
– Discover.
– Gmail placements.
