This new feature allows advertisers to use YouTube creator videos in their ad campaigns through Google Ads.
These ads help achieve marketing objectives by adding authenticity, reaching new audiences, and providing diverse, trend-driven content. Partnership ads can be utilized across various campaign types, such as Video Action Campaigns, Demand Gen Campaigns, and Performance Max Campaigns.
To use partnership ads, brands need to link the creator videos to their Google Ads account, enabling access to valuable data and insights.
Co-branded ad formats are available for certain campaign types, like Demand Gen campaigns.
Performance measurement for these ads is supported by standard Google Ads reporting and Lift measurement tools.
Brands are encouraged to run experiments to compare the effectiveness of campaigns with and without creator videos, ensuring that the addition of creator content boosts campaign performance.
