Google released these features for the Holiday Season:
Small Business Attribute: Google is introducing a new “small business” attribute on Search and Google Maps.
Merchants can identify themselves with this attribute, and products from these businesses will be labeled as “small businesses.”
This helps shoppers support local and small businesses intentionally. Small merchants in the U.S. can add this attribute through Google Merchant Center, Business Profile, or via partners like Etsy.
Product Studio: Google is rolling out Product Studio, a set of AI tools within Merchant Center Next, to help merchants create and manage product imagery.
It includes an AI-powered scene generation feature allowing products to be placed in various creative scenes.
This feature can generate holiday-themed scenes and provides prompts for inspiration. Product Studio aims to help merchants diversify their product imagery efficiently.
Enhanced Business Information on Search: To build trust with unfamiliar businesses, Google is expanding the information shown in the knowledge panel on retailer searches.
This panel now includes details such as current deals, shipping and return policies, customer service information, and ratings and reviews.
This information is sourced from Merchant Center and other authoritative web sources.
The goal is to provide shoppers with helpful information and enhance their confidence in making purchases.
Update Your Deals: Merchants are encouraged to update their promotions and deals in Merchant Center.
Google’s Shopping Graph, which understands billions of listings, ensures that shoppers see the latest promotions.
Merchants can add their deals to Merchant Center and review settings to optimize deal visibility.
Google is also working on new ways to help shoppers discover merchant deals during the holiday season.
These tools and features are designed to help businesses represent themselves authentically and effectively connect with shoppers during the holiday shopping season.
