Google just wrote a blog that last year, a new and more intuitive Merchant Center was introduced, resulting in increased retention and engagement among online merchants who transitioned to it.
Additionally, there has been a 25% increase in omnichannel merchants adding product offers.
Retailers will be upgraded to the new Merchant Center by September, providing ample time to familiarize themselves with the updates before the holiday shopping season.
Key features such as supplemental data sources and rules have been retained.
Product Studio, a tool within the new Merchant Center, offers AI-powered content creation to help retailers generate marketing content efficiently.
It allows for the creation of tailored product assets, animation of still images, and simple tasks like background removal and image resolution enhancement.
Eighty percent of users find Product Studio efficient, with one in three generated images being published or downloaded.
The new Merchant Center also includes an analytics tab for consolidated insights, such as pricing reports and competitive visibility tools.
Retail-specific search trends can be explored to capitalize on popular trends and compare them with popular products reports.
Users have expressed high satisfaction with these insights and reporting tools.
Navigation within the new Merchant Center has been made more intuitive, improving the setup success rate for new merchants.
Features such as website verification simplification, pre-populated product information, and homepage optimization suggestions enhance user experience.
Merchants can manage product appearances on Google and customize the platform with feature add-ons, including loyalty programs.
To get started with the new Merchant Center, users should explore the overview page for key information, experiment with generative AI imagery tools in Product Studio, and access advanced features like supplemental feeds and rules in the settings.
These updates streamline tasks, allowing merchants to focus on growth. Users awaiting the upgrade will receive an email invitation soon.
