Effective September 25, 2024, Google’s Gambling and Games policy in Germany will be updated.
Only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification for the gambling products specified in the policy.
Applications from advertisers of online gambling services that do not meet these criteria, including those offering gambling aggregation services (such as linking to multiple operators on their landing pages), will no longer be accepted.
Existing certifications for these types of services will be revoked on September 25, 2024, preventing them from running gambling ads targeted at Germany.
The Gambling and Games policy page will be updated when the policy takes effect on September 25, 2024.
