I think Pmax & Demand Gen are getting the new en best features… Because Google has now introduced AI-powered creative features into Demand Generation campaigns to elevate visual storytelling.
These features include generative image tools that enable advertisers to create diverse and compelling image assets with ease.
Google aims to empower brands and agencies to craft engaging narratives in the digital landscape, particularly on platforms like YouTube, YouTube Shorts, Discover, and Gmail.
The generative image tools, powered by Google AI, allow advertisers to quickly generate high-quality image assets based on provided prompts or existing successful images.
Advertisers retain control over the selection of generated images for their campaigns.
