Dario Zannoni discovered this new attribute in Google Merchant Center, you can add videos to your product listings using the video link attribute. This is optional but helps showcase products better than images alone.
Key Points:
Format: Video URLs must start with “http://” or “https://”, with a maximum of 2,000 characters per URL. You can submit up to 10 video URLs per product.
Requirements: Videos must be publicly accessible, no YouTube links (for Merchant Center), and the merchant must own the rights to the video content.
Best practices: Use high-quality videos (at least 720p) and show the product in use.
This improves the visibility and performance of your products on Google.
