More and more people are gaining the feature to advertise on Connected TV.
The Google TV network provides targeted ads across more than 125 built-in channels, including live sports, TV shows, and movies.
In the U.S., 60% of households watch free, ad-supported streaming services, with Google TV viewers spending an average of over 75 minutes per day on free channels.
Currently, the Google TV network offers standard Connected TV ad formats like non-skippable ads and 6-second bumper ads, with more formats to come.
Advertisers can integrate the Google TV network into their YouTube ad buys via Google Ads and Google Display & Video 360, enabling comprehensive planning, buying, and measurement of digital video campaigns.
