Arpan Banerjee just shared this document with me. In this blog post Microsoft gives advice on how to Boost Demand with Strategic Advertising on Microsoft:
1. Use Microsoft Platform for Video and CTV Advertising
2. Target and Place Display Ads Strategically
3. Maximize Ad Spend with Viewable Impressions
4. Maintain Brand Safety with High-Quality Inventory
5. Easy Setup for Campaigns on Microsoft Advertising
6. Develop a Holistic Strategy Across Multiple Ad Formats
