1. Click to WhatsApp Lead Gen:
Expansion of the lead objective to Facebook and Instagram ads, allowing users to click to initiate a WhatsApp chat and enabling marketers to nurture high-quality leads through messaging.Option for advertisers to add a Q&A flow in Ads Manager.
2. Instant Form Ad Format:
Functionality that enables users to connect with multiple businesses simultaneously.
Example: Users signing up for a bridal hair trial can easily share their contact information with other relevant businesses, such as a nail salon.
3. Calling Leads on Facebook:
New feature allowing businesses to call potential leads through Facebook to build trust and display their business information, including logo and name.
4. Advantage+ for Lead Gen:
Testing of full campaign automation for lead generation campaigns using Meta Advantage.
Advertisers can apply AI to multiple campaign aspects simultaneously, unlocking greater performance while saving time and money.
5. CRM Partnerships:
Introduction of HubSpot as a new CRM integration partner to support businesses in efficiently generating high-quality leads.
Streamlining of CRM integration with Zapier.
For more information, please refer to this link!
