Google has announced that by September 2024, all retailers will be upgraded to the new Merchant Center Next platform, which will replace the classic Merchant Center.
This updated platform offers several enhancements, including:
Product Studio: An AI-powered tool to help retailers create marketing content more efficiently.
Enhanced Insights: A new analytics tab that provides comprehensive data and reports, including pricing insights, competitive visibility, and retail-specific search trends.
Improved Usability: The platform is designed to be more user-friendly, with easier navigation, streamlined website verification, and pre-populated product information to save time. Advanced users can also customize the platform with additional features.
These updates aim to make it easier for businesses to manage their product presence across Google and gain valuable insights into their market performance.
