Just learned something new in Google Ads. Advertisers who are eligible to have their responsive search ad open to a lead form may also enable this serving behavior by enabling the campaign level setting.
In your Google Ads account, click the Campaigns icon
.
– Click the Campaigns drop down in the section menu.
– Click Campaigns.
– Click the Settings tab and select your campaign.
– Click the Additional settings drop down.
– Expand the Lead form setting option.
– Check the box next to “Always show the lead form when someone interacts with my ad”.