Instacart has announced a new feature that allows consumers to purchase products directly from YouTube ads.
This extension of Instacart’s first-party retail media data to YouTube will enable select brand partners, including Clorox and Publicis Media, to turn their YouTube ads into shoppable experiences.
This collaboration leverages Instacart’s technology and fulfillment network to facilitate same-day delivery of products purchased through these ads.
Instacart’s CEO, Fidji Simo, highlighted that this innovation merges video creativity with valuable consumer data, enhancing the shopping experience from discovery to purchase.
The initiative builds on Instacart’s successful partnership with Google Shopping Ads and aims to reach high-intent consumers through engaging, shoppable video content.
This effort is part of Instacart’s broader strategy to enhance retail media capabilities and drive connected commerce experiences for brands and consumers.