Share the most amount of value you can.
What that format is depends on your industry.
It could be a free template, video, or maybe a product.
Try to find something that nobody has done in that format or share information that people want to see but nobody is posting about.
This content is normally a bit harder to make.
But it will lead to more impressions.
The last take, impressions are not sales so don’t focus only on that.
Think about how you can reach your ICP.
If you have a high order value you do not need a big audience.
