Starting next month, the new payment process and Apple service fee will expand beyond the US. Advertisers worldwide can avoid this fee by following the provided recommendations.
Small businesses heavily use boosted posts to find new customers. To support them, advertisers can now boost posts via Instagram.com and Facebook.com on mobile and desktop, avoiding the 30% Apple service fee.
Apple’s updated App Store Review Guidelines impose this fee when using Facebook or Instagram iOS apps to boost posts.
Advertisers must comply or lose the ability to boost posts in these apps, impacting small businesses.
To navigate this, Meta offers alternatives to boost posts without incurring the Apple fee.
Using Facebook.com or Instagram.com via desktop or mobile browsers provides the same features as the iOS apps.
Boosted posts are simple advertising tools mainly used by small businesses. Due to Apple’s update, iOS users must now prepay for boosted posts, with fees applied if funds are added via iOS apps. Adding funds via desktop or mobile browsers avoids these fees.
The new process and fees start in the US, expanding globally later this year.
