GroupM, WPP’s media investment group, has introduced the GroupM Ad Innovation Accelerator, a program aimed at reshaping the interaction between advertisers and audiences.
At its launch, the accelerator will include participants such as BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube.
This collaborative effort will devise and implement scalable advertising formats intended to be universally applicable across ad-supported streaming platforms like Peacock, Telly, The Roku Channel, and YouTube, among others.
Initially, the program will be implemented in North America for GroupM clients associated with Mindshare, Wavemaker, and EssenceMediacom.
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