Google wants that upper funnel traffic, don’t believe me? Have a look at those changes:
– introducement of Pmax that can be spent in the upper funnel
– introducement of Demand Gen
– Shorts only placement
– new video campaign type video views
– new video campaign type video reach
– more focus on stopping ad blockers
– new ad formats like YouTube spotlight and premier reach
-lower eligibility threshold for monetization
– more features in YouTube
– video enhancements tools
– mixed formats in one ad group
– more ads in gmail
– easier ways to buy reservation media
These are only examples. Google is doing a lot more to get that upper funnel traffic 🤑
