Google has announced upcoming changes to support the Digital Markets Act (DMA) and is swiftly updating the Google Ads API and the Display & Video 360 API.
These changes are being made to allow developers time to update their applications before DMA enforcement begins on March 6, 2024.
The update includes the introduction of the Consent object in Google Ads API v15, which is used for various data uploads, including call conversions, click conversions, Customer Match, and Store Sales.
Developers need to set the Consent for each feature accordingly. Additionally, it’s advised to review the EU user consent policy to ensure compliance with consent requirements for users in the European Economic Area.
