Google has launched a new hub with an FAQ on Pmax!
Some of the questions:
Question: Performance Max campaigns can feel like a black box. Why doesn’t it offer channel-level reporting?
Question: I’m looking for lead quality and not just volume. How can I make sure I’m getting high-quality leads from Performance Max?
Question: I don’t want Performance Max to serve on my branded queries. What can I do to stop this?
Question: Can I use assets created using generative AI outside of my Performance Max campaign and Google Ads?
Question: I don’t have a big creative budget. Why do I need to include a video in my Performance Max campaigns?
Question: I need to win new customers to grow my business. Is Performance Max just remarketing to existing customers?
Question: My business has strict brand guidelines. Is Performance Max brand-safe?
Question: I already have an existing Performance Max campaign. Is it worth it to upgrade my Dynamic Search Ads (DSA) or Display campaigns?
Question: I’m already targeting store locations in my Performance Max campaign for store goals. Should I also apply geo targets?
Question: What’s the ideal campaign structure for Performance Max campaigns?
For the answers visit: https://lnkd.in/eRYg_aix
