Google’s Attribution Model Changes: What You Need to Know as of 18-10-2023

Google just sent me this Dutch message that tells me that from 18-10-2023 some attribution models will not be available anymore. From that day Google will automatically update to data-driven.

The attribution models that go away: first click, linear, time decay, and position-based attribution

The attribution models that stay are data-driven attribution, last click, and external attribution.

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