Today , Google is updating its Personalized ads policy to include new restrictions on personalized advertising related to consumer financial products and services.
This expansion affects the “Credit in personalized ads” policy, which will now cover “Consumer finance in personalized ads.”
The updated policy prohibits targeting sensitive interest categories such as consumer finance to audiences based on gender, age, parental status, marital status, or ZIP code in the United States and Canada.
This includes offers for credit, banking products, financial planning, and management services. Enforcement of the policy begins on February 28, 2024, with a grace period of approximately six weeks before full enforcement. Violations will be met with warnings prior to any account suspension.
