A short summary of the Google Ads news week 12
Closed Beta for Offsite Retail Media Campaigns: Google launches a closed beta in SA360 for offsite retail media campaigns, leveraging retailer data while safeguarding privacy.
New Quota for Display & Video 360 API: Starting April 2, 2024, a new project-level quota limits total requests to 1500 and write requests to 700 per minute.
Social Extensions: Social extensions spotted under automated assets, suggesting a possible return.
New Pmax Field: A new asset generation field prompts users to describe their product/service uniqueness.
EMEA Product Kickoff: Special newsletter edition available for EMEA product kickoff updates.
Conversion Tracking + Credit: New accounts can receive $300 US credits and free conversion tracking.
Enhanced by Google Ads: Source labeled “Enhanced by Google Ads” found, indicating a new feature.
Ads Policy Monitor: An open-source solution for analyzing ad policy violations in Google Ads shared.
Simulate Campaign Changes: New setting allows users to simulate campaign changes.
New Auction Element in Documentation: Google Ads’ auction dynamics updated, prompting questions about its prevalence.
New Insights Tab: New card in insights tab provides trends for ads not currently running.
Google Marketing Live (GML): Registration open for Google Marketing Live.
WhatsApp CTAs Google Ads: Google Ads introduces WhatsApp CTAs for direct engagement.
Pmax Developer Guide: Google releases Performance Max developer guide with various updates.
More Characters for Video Headlines: Possible increase in character limit for video ad headlines.
New Help Page Cloud Retail: Google introduces help page detailing Cloud Retail integration.
Pmax Sync Your GMC: Import Pmax and sync Google Merchant Center into Microsoft Advertising.
Experiment Error?: Users report issues with experiment statistics.
New Demand Gen Guide: Google releases new Demand Gen guide covering campaign optimization.
Sponsored Ads Google Pay: Sponsored ads spotted in Google Pay.
More Publishers Data: Detailed pricing info for billable ads shown to EEA users now available to publishers.
Share Pmax Assets: Users can share Pmax assets with those without a Google Ads account.
GA4 Updates: Enhanced conversions now live for GA4, user-provided data collection available for enhanced demographic reporting.
Conversions as Key Events: Google aligns conversion definitions across Google Ads and Analytics, introducing key events in Analytics for unified reporting.
