10 sitelinks test
Arpan Banerjee found this test from Google where they are showing 10 sitelinks in one Ad!
Merchant Center Rules
In 2024 Google Merchant Center Next will also have feed rules and supplemental feeds.
Google won’t invite merchants using these features to migrate until they’re available in GMC Next!
If you already have Next and want to use the rules or supplemental feeds you can switch back to the Classic Merchant Center. For the instructions check this article.
Conversion overview Card
VIVEK GUPTA discovered that Google added a new card called “Conversion Tracking Status” to the account level Overview dashboard.
Headline Beta test
Paul Rooney found out that RSA Headlines and descriptions have been added to assets at the campaign level.
In his post, Paul said he only saw this beta in US accounts.
These headlines can be used to asset schedule promotions for example.
Testing Line Google Ads
Khushal Bherwani discovered that Google is again testing with lines between organic results and ads results.
Change select Ads account design
Google has changed the select an Ads account design. Could not make a good picture because of the privacy of my clients.
So it’s best to have a look at your account.
Remove Ad Button
Thomas Eccel found out that Google is testing with a remove ad button.
New recommendation Google Ads Editor
Mélanie Batista found out that the Google Ads Editor has a new recommendation: they write titles and descriptions based on the first elements you make.
Exclude SPN
Advertisers can temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN.
This option came just after the allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
Introducement Programmatic Bidding for limited Ads
In Q1 2024, Google will introduce programmatic bidding for limited ads, allowing contextual programmatic demand from various sources.
This optional feature utilizes invalid traffic detection-only cookies and local storage, even without user consent signals.
Publishers must decide whether to adopt it based on legal considerations regarding user consent for such tools.
Opting out is recommended for publishers not wanting to use these features without user consent.
Headlines in front of description
Rüdiger Rudolph found out that Google Ads is testing with headlines in front of the description!
More information Privacy Sandbox
Google has released more information about how Google Ads is implementing the Privacy Sandbox Attribution Reporting API. For more information read this article.
New documentation on Consent Mode v2
Simo Ahava found out that Google has released a new document on the update to consent mode for traffic in Europe! For more information read this article.
Identity verified badge
Anthony Higman found this new Identity verified badge in Google Ads.
GA4
Traffic Source Selections
Charles Farina discoverd that Google has rolled out some updates for traffic source selections.
Standard reports now have better restrictions to prevent improper mixtures of traffic scope dimensions (event vs. session/use).
Also, Google Ads and DV360 dimensions are in here.
GA4 Audience Builder & additional dimensions
Google has released some GA4 updates, the first one is that the GA4 audience builder is live in GA4.
The second update is that Google has added lots of additional dimensions to the audience builder, segment builder, custom reports builder, and the Data API in Google Analytics 4. For more information read this article.
Export Analytics Audience update
When you export Analytics audiences to Ad Manager, you can now use them for first-party segments using Publisher-provided identifiers (PPID).
Update preset date ranges and warning large properties
GA4 made some updates to the preset date ranges in Explore and they have sent a warning about large properties that exceed event collection limits.
This warning is for big properties. When these properties exceed the event limit they will automatically get the event-level data retention setting reduced to 2 months.
Remove signals from reporting identity
Arpan Banerjee sent me this message that Google will remove Signals from the reporting identity on February 12, 2024.
Big Query Export update
Jon Su found out that GA4 has introduced a new daily fresh option for the GA4 BigQuery export (GA360 customers).
New 360 Reports and traffic source dimension
In the latest update, Google Analytics 4 introduces new reports for Campaign Manager 360, Display & Video 360, and Search Ads 360.
These reports allow for in-depth analysis of data from integrated ad platforms. Accessing the reports is made easy through integration-specific summary cards in the Acquisition overview report.
Even if you unlink a buying platform, the report remains accessible for historical data analysis.
To enhance acquisition reports, new traffic source dimensions have been added, available when linking with Campaign Manager 360, Display & Video 360, and/or Search Ads 360.
These dimensions, such as Source and Session source, operate at event, session, and user scopes.
Cross-channel dimensions facilitate understanding cross-channel acquisition data, while integration-specific dimensions like SA360 source provide insights into data specific to a buying platform.
Additionally, improvements have been made to the integration of Google Analytics 4 with AdSense.
Now, links between GA4 properties and AdSense accounts can be established directly from Analytics.
This includes GA4 subproperties or roll-up properties, allowing independent links between these properties and AdSense accounts, providing greater flexibility and control.
Policy Changes
Sports betting Vermont
In December 2023 Google Ads will begin to accept and run Ads for sports betting state-approved entities in Vermont!
Python versions Library
Keep an eye on your Python version in the Google Ads API Client library for Python!
Crypto changes
In January, Google will update the Cryptocurrencies and related products Policy to clarify the scope and requirements for the Advertisement of Cryptocurrency Coin Trust!
Gambling and Games Policy update
On December 12, 2023, the Google Ads Gambling and games policy United States country-specifics will be updated. Google will begin to accept and run ads for lottery-couriers in Arkansas, Montana, New Jersey and New York.
Vehicle Ads update
Aggregators in The US and Canada can now participate in Vehicle Ads!