Performance High Lights Account
Arpan Banerjee just sent me this message about the categories Google Ads shows in the Performance Highlights. I have never seen these before.
Look a like shopping section test
Daniel Nørgaard found out that Google is testing with a look-a-like shopping section that is also sponsored!
Offline conversions
Niklas Buschner found out that if you are sending offline conversion to Ads with Zappier you have to make sure you update for Consent mode V2!
A/B test shopping feeds
Sam Bailey and other Google Data Scientists have released FeedX.
FeedEx is an open-source solution to design and run A/B tests on Shopping feeds. This feature is now available on GitHub.
FeedX splits products into control and treatment groups. And, it is built with industry best practices in experiment design to ensure that results are sensitive and reliable
You can also use this tool to test FeedGen! For more information go to FeedX.
GDPR Banners
Thomas Eccel just received this email. Looks like Google might take action against accounts that have no GDPR consent banners!
Generative AI update
Gemini, is now powering the conversational experience in Google Ads. Advertisers in the US and UK have full access to the Gemini-powered conversational experience, and global availability is coming in the next weeks to all advertisers in English.
For more information read this article from Google.
1 headline test
Teodor Yordanov found out that Google is now testing with one headline only in Ads.
Re-verify identity or business operation
Arpan Banerjee found out that if you make significant account changes during the pending of the advertiser verification process you may be asked to re-verify again.
Goodbye UA Data
Joe Robinson just got this new pop-up that counts the date down that Google is removing UA data.
Workaround end-date Experiments
Tina from Exsitec just sent me a message with this workaround for the end date of an experiment.
If you are being limited by the maximum number of days for an experiment. Just accept it and change the date at the experiment overview section.
Roll-out merge campaign objectives
Google is now rolling the reach, awareness, and consideration objectives out slowly. This merge was already seen a few months ago.
Short cut conversions
Arpan Banerjee found this shortcut for Google Ads Conversions! Very useful if you want to change the conversion goal category for example.
New attribute Google Ads
I just found this new established in attribute in a Google Ad!
Highly rated call out
Anthony Higman found out that Google is testing with a highly rated call-out in the Local Service Ads.
New Google Design
Joakim Lindh sent me a message this week about a new Google Design in the interface. My first reaction was this is already live for me.
Now I see more people talking about it so it must be new to a lot of people. Below you see an example of the new design from PPC Greg.
Tinuiti Q4 2023 report
The Tinuiti Q4 2023 report is out again! Some Google Ads findings:
– CPC’s increase with 17%
– Google Map ads 52% higher than in 2019
– Pmax helps increase shopping ad spending with 19%
For more information visit this article.
New Circle layout style Google Ads
Thomas Eccel found out that Pmax now has new circle layout styles in the Ad interface.
Update Demand Gen Features Infographic
PPC Greg found out that Google has updated the Infographic about the New Demand Gen Features:
– New Ad creation workflow
– A/B experiments images/video’s
– Conversion path reports
– Data driven attribution
– Device targeting.
For more information read this article.
Pop-up Google Rep
Scott Carruthers just got this new pop-up in Google. Now I have seen this pop-up before but not with the name of the Google Rep.
Policy update
Gambling and games policy
In February 2024, the Google Ads Gambling and games policy Mozambique country-specifics will be updated.
Restricting plumbing Ads in The Netherlands
In February 2024, the Google Ads Other Restricted Businesses policy will be updated to restrict plumbing ads in the Netherlands. Google will begin enforcing the policy update on February 22, 2024.
Update Display & Video 360 API terms
On February 9, 2024 Google will update the display & video 360 API terms of service to add new languages that support announced changes.
Looker Studio
Looker Studio product updates
Google has announced some product updates for Looker Studio:
– custom value formatting
– download and third-party access controls in Workspace admin console.
GA4
Reporting in GA4
Google has launched a series on YouTube for reporting in GA4. For more information go to their YouTube account.