Google Ads news
France Policy update
On September 27, 2024, the Google Ads Healthcare and medicines policy will be updated to allow government entities in France to promote recovery-oriented drug and alcohol addiction services.
Update Opioids
In August 2024, Google will revise the planned update to its Healthcare and medicines policy regarding opioid painkillers. Google will allow verified election advertisers to apply for a certification that will enable them to refer to opioid painkillers without promoting or selling them.
New Reporting and Generative AI Tools to Enhance Creative Results
Google Ads is introducing several new features to boost the effectiveness of creative assets in AI-powered campaigns.
Key updates include:
Enhanced Reporting:Asset-level Conversion Metrics: Provides transparency into which assets drive the most conversions.
YouTube Placement Reporting: Ensures ads appear in brand-suitable places with third-party verification for brand safety on YouTube and Display networks.
Generative AI Tools:Image Editing: New capabilities to add, remove, and replace objects within images, expand backgrounds, and crop to different aspect ratios.
These tools will soon be available for all campaign types.
Asset Generation Expansion: Extends to App and Display campaigns with improved image generation models fine-tuned for better performance.
Creative Workflow Improvements: New “Create” Menu Options: Simplifies access to creative tools, allowing for faster asset creation.
Creative Partnerships: Integration with platforms like Canva, Smartly, Pencil, and Typeface, enabling seamless asset creation and uploading.
Detailed Features:Asset-level Conversion Reporting: Helps identify high-performing assets and optimize accordingly.
YouTube Placement Reporting: Provides insights into ad placements, with tools for excluding unsuitable content.
Third-party Verification: Ensures brand safety for video and display ads through external measurement partners.
Generative AI Enhancements:Image Editing Tools: Available globally, with more languages coming soon.
Broader Application: Rolling out to Demand Gen campaigns and other campaign types.
Streamlined Creative Workflows:New Workflow in Google Ads: Facilitates easier asset generation and integration.
Partnership with Typeface: Offers templates and best practices for creating high-quality assets.
These updates aim to enhance the creation and performance of creative assets in Google Ads, providing advertisers with more tools and insights to optimize their campaigns.
For further learning, a webinar is scheduled for October 1st.
Double CTA’s
Thomas Eccel discovered that Google Ads is now showing two cta’s for YouTube Ads!
Enhanced conversion diagnostics rating
Thomas Eccel discovered that Google is now showing this rating for his account data. I have seen it before but could be rolling out to more accounts:)
New Google tip?
Zeeshan Ali discovered that Google is sending him an mail to have at least 25 keywords in his top campaign.
Out of Beta?
PPC Greg got this notification, might be soon coming coming out of beta to more countries👀
Deprecate Structured Data Files (SDF) v6
Google will deprecate Structured Data Files (SDF) v6. This version will sunset on April 30, 2025.
GTM Tools relaunched
Gtmtools.com created by Simo Ahava, is now live again. GTM Tools is in Beta and provides robust capabilities for managing containers, workspaces, tags, triggers, and variables.
New features that are coming soon:> Server GTM support> Platform redesign> Easy GitHub template import .
Check GTM Tools for more information!
Canada fee
As of 1 October 2024, Google will begin adding a new ‘Canada DST Fee’ surcharge to your next invoice or statement for ads served in Canada. This means that invoices or statements for Ads served on or after 1 October 2024 will include a surcharge at a rate of 2.5% for ads served in Canada.
New Cross-Channel budgeting GA4
Of course, Brais Calvo Vázquez discovered a new Alpha from GA4!
Cross-channel budgeting in Google Analytics 4 enables you to analyze performance trends in your historical data to help determine where to invest incremental dollars or adjust budgets for in-flight and future media initiatives.
Cross-channel budgeting includes the Budgeting Overview and the Projections Report. Cross-channel budgeting is currently in a closed alpha and only available to those users!
Control budgets mail
Natasha Kaurra got this mail that she can now control how often she will be charged!
Mature cosmetic
On September 3, 2024, the Google Ads “Sexual content policy – Mature cosmetic procedures” will be updated to allow pubic hair grooming ads to serve on the Google ad network (including Display and YouTube) in Australia, Brazil, Canada, France, Germany, India, Japan, Poland, South Korea, United Kingdom, and United States.
Google Ads Flag test
Tyler Bear-van Staden just sent me this picture that shows that Google is now testing with a flag in the shopping Ads!
Shopping outrage
Google Ads had a big shopping reporting outage!
Smart campaigns gone
Vishal Nihalani just sent me this picture where smart campaigns are missing. I could also not find them. Are they gone in this interface?
New dashboard automated leads
Ben Fisher discovered that the new dashboard is live for automated lead disputes!
Charging change
Thomas Eccel found out that Google is now really going to force you to change your billing….
New consent tab
Hana Kobzová discovered that Google Ads gained a new tab dedicated to consent settings! Found by pierre JOURDAN
Tinuiti 2024 Q2
Tinuiti has released their 2024 Q2 report!
– Ad spend up 14%
– Shopping spend up by 16%
– YouTube up by 28%.
For more information visit this link.
Business name below call extension
Lori Gilstrap discovered that Google is now showing the business name below a call extension.
Bug
Benjamin Wenner discovered a bug for people who import their Google feed to Microsoft Ads. Make sure to check if it is working correctly for you.
Value-based bidding for lead gen serie
Next week, Ginny Marvin will be sharing quick tip videos on using value-based bidding for lead gen. You can check the trailer here.
Google Tag Manager’s custom template APIs update
Simo Ahava discovered that you can now write unit tests for complex APIs that return an object (Firestore, LocalStorage…). For more information visit this page.
Ads for consideration
Barry Schwartz wrote that Adam Bradley found this new ads section for your consideration!